Sales for Non-Sales People!
10/06/2025 | 9:30am - 12:30pm
Event Location: L C B Depot
Event Address: 31 Rutland Street, Leicester, Leicestershire, LE1 1RE
Contact Email Address: matt.bateman@leicester.gov.uk
Event Description
Are you a business owner or someone with little sales experience who struggles to sell, but knows that effective selling is key to growing the business?
This Workshop is designed specifically for non-sales professionals like you, who want to learn how to sell more effectively without the pressure of traditional "sales tactics."
In just 3 hours, you will gain the confidence and skills needed to drive growth by communicating your product’s value and solving customer problems — not just making a pitch.
What You’ll Learn:
• The Value Selling Framework: Understand how to align your product or service with the customer’s needs and goals.
• Crafting Your Value Proposition: Learn how to articulate your product's unique value and differentiate it from the competition.
• Understanding Buyer Psychology: Gain insight into how potential clients think and make purchasing decisions, so you can tailor your approach.
• Effective Communication Strategies: Develop conversational sales techniques that make your interactions feel natural, not pushy.
• Confidently manage the price and negotiation aspect of the sales conversation: Make sure your hard work doesn’t go to waste and you secure and protect the prices you want.
Who Should Attend?
• Business Owners & Founders who want to take the sales process into their own hands.
• Non-Sales Professionals looking to improve their ability to sell and drive business growth.
• Anyone with a great product or service, but unsure how to effectively communicate its value.
Why Attend? – Outcomes: This workshop is hands-on, practical, and tailored to non-sales professionals. Walk away with clear, actionable strategies that you can implement immediately to increase your sales and boost your business’s success.
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