Email Marketing Essentials for Beginners

22/07/2025 | 9:30am - 12:30pm

Event Location: LCB Depot

Event Address: 31 Rutland Street, Leicester, England, LE1 1RE

Contact Email Address: matt.bateman@bizgateway.org.uk

Event Description

E-mail marketing can be a great way to keep in touch with clients, promote what you offer and get new business!

Following a 1-hour online session on the 16th July between 9.30-10.30, attendees at this in-person session will explore:-

Why Email Marketing Still Matters
What is Email Marketing?
Types of Marketing Emails (Newsletters, Promotions, Drip Campaigns)
Building an Email List
Choosing the Right Email Marketing Platform
Creating Your First Campaign
Understanding Reports & Metrics

This workshop will be delivered by social media expert Karen Cureton of Cureton Consulting. Karen has worked with scores of businesses over the years, as both a Social Media Trainer and Manager and has decades of experience when it comes to sales and understanding the customer experience

This FREE workshop would usually cost £350 to attend.

This workshop is funded by the UK Shared Prosperity Fund and Leicester City Council.

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