Rescheduled: Social media content that connects: With Shamshad Walker Marketing

This session is to help local enterprises to thrive in today’s competitive markets and to unlock the business’s full potential. The objective of this interactive webinar is to help businesses.

Want to attract more customers through social media but not sure where to start? This interactive webinar will show you how to create content that resonates with your audience and drives engagement.

We will start with a brief overview of marketing planning to give you a solid foundation, then dive into practical strategies for crafting compelling content for platforms like Facebook, Instagram, TikTok, X, and LinkedIn. You will also get hands-on experience with free tools like Canva for design and Buffer for scheduling, helping you save time while maintaining a professional online presence. It is advisable for this session to have your free own Canva and Buffer accounts ready to use.

By the end of this session, you will have the skills to develop a personalised content plan that aligns with your time, budget, and business goals.

Who should attend?

This webinar is ideal for businesses based in Leicester and Leicestershire. Whether you're a start-up or an established business looking to grow, this session will help you streamline your content strategy, engage more customers, and use your marketing resources more effectively.

What you will learn:

• Marketing plan essentials – Understand your audience, refine your key messages, and select the right tools to promote your business.
• Content creation for social media – Discover what works on each platform and stay updated on the latest trends in 2025.
• Hands-on Canva training – Learn how to create professional-looking graphics and videos for free.
• Efficient content scheduling – Use Buffer to automate your posts and save valuable time.
• Live activity – Create an image and schedule a post during the session.

Interactive & Practical Approach

• Best practice examples – See real-world examples of engaging content.
• Live demonstrations – Follow along as we explore Canva and Buffer in action.
• Q&A Session – Get personalised advice to overcome your content challenges.
  

Your Trainer

Shamshad Walker is a Marketing Consultant and Trainer who specialises in helping businesses take control of their marketing. She has worked with organisations such as Create Growth, Nottingham Trent University, Nottinghamshire Law Society, Rushcliffe Borough Council, and NatWest Bank. With a hands-on and practical approach, Shamshad equips businesses with the skills to enhance their online presence, generate leads, and grow.