Pricing and value proposition: How to price or change the pricing of your products

Description

This engaging webinar covers some of the essentials of pricing which is the most powerful profit lever any business has. Get this right and you earn what we deserve, get it wrong and it can be devastating. It also impacts the customers perceptions of what you do – high value? Premium? Or cheap?

And just a 1% increase in pricing can grow your bottom line by over 10% - just imagine how that could help your business grow. To help you achieve this, developing a strong value proposition, communicating your value to position your prices in the right way and implementing price increases.

This session is the penultimate part of an exciting 5 part webinar series in 2025 to help boost local enterprises to thrive in today’s competitive markets and to unlock the business’s full potential.

Who should attend

If you are a Leicester or Leicestershire based business, an owner or sales and marketing leader who wants to improve their margins and profitability and grow their business through a confident approach to pricing. This session is for you.

Your Trainer.

This webinar is delivered by Andrew Bailey MBA. Andrew is a pricing and negotiation specialist.

He works with many businesses from Corporate Multi-Nationals to SMEs, private and public sector. In a range of industries from consumer goods, construction, drinks and tobacco to online retailing IT, creative, leisure and professional services.