Mastering Cash Flow: Understanding and Managing Cash Flow Pressure

If cash always feels tight, the answer isn’t usually to sell more. It’s to understand what’s really driving the pressure. In this practical, jargon-free 90-minute session, you’ll learn how to gain visibility of your business finances, understand where cash pressure is coming from, explore practical ways to improve cash flow, and use a simple 13-week cash flow forecast to stay one step ahead.

Designed for early-stage and scaling businesses, the session combines interactive polls, practical demonstrations and an open Q&A to give you actionable strategies and tools you can apply immediately to strengthen your cash flow.

Following the session, participants will receive a simple 13-week rolling cash flow forecast template to help them put the ideas into practice.

What We’ll Cover
• Rethinking Cash Flow: Discover why cash flow pressure is often a symptom of deeper issues, and how understanding the real causes puts you back in control.
• The Hidden Cost of Growth: Understand why growth can strain cash flow and why your financial systems need to keep pace.
• Seeing the Real Picture: Learn how greater financial visibility helps you spot issues early, understand what your numbers are telling you, and make more confident business decisions.
• The Profit Levers: Discover actionable ways to improve cash flow by adjusting key areas of your business.
• Profit vs Cash: Understand why a profitable business can still experience cash flow pressure, and what you can do about it.
• Building a 13-Week Cash Flow Forecast: Learn the key steps to building a simple rolling forecast and how it helps you anticipate cash gaps and stay one step ahead.
• Managing the Cash Gap: Discover practical ways to speed up cash coming in, reduce where cash gets tied up, and control what’s going out.

Key Takeaways
• A clearer understanding of what’s driving cash flow pressure in your business and where to focus your efforts.
• Practical strategies to improve cash flow and make more confident financial decisions.
• The confidence to build and use a simple 13-week rolling cash flow forecast to plan ahead and stay in control.
• A fresh perspective on cash flow, helping you move from firefighting to proactively managing your cash flow.

About the Speaker
Dr Jacinda Read is a former CFO and university lecturer, and the founder of Cash Flow Coach. With over 20 years’ experience leading finance functions in growing businesses, she specialises in practical, jargon-free finance training that helps business owners understand their numbers and build financial confidence. 

Drawing on extensive real-world experience, Jacinda has delivered workshops and webinars for programmes including Help to Grow and Create Growth, as well as for growth hubs, universities and business support organisations across the UK. Her engaging, down-to-earth style combines practical tools with real business insight, helping business owners develop the confidence and practical skills they need to make informed decisions and support sustainable business growth.

For enquires, e-mail us on creategrowth@bizgateway.org.uk   

There will also be the opportunity to ask questions during the event.

Once you have registered, joining instructions will be sent separately.