Measuring the ROI of Your Marketing

Many established businesses invest heavily in marketing but struggle to answer a simple question: What is it actually returning?

This practical two-hour session gives business owners a repeatable way to measure marketing ROI in financial terms, covering cost per acquisition, return on ad spend, customer lifetime value and payback period. Attendees leave with a clear method for judging any marketing activity on its commercial merit, and a shortlist of what to keep, cut or test next.

What You'll Learn

-  Know What You're Spending: How to define and calculate marketing ROI in practical, business-specific terms

-  Track What It's Earning: The difference between vanity metrics and revenue-driving metrics

-  Cut What Isn't Working: A repeatable framework for assessing channel and campaign performance

-  Build a Method You'll Actually Use: A simple ROI tracking approach that works without a big data team

Who It's For

-  Business owners who suspect some marketing spend isn't earning its place, but can't yet prove it

-  Owners relying on agency or in-house reports they don't have full confidence in

-  Decision-makers preparing budgets who want evidence, not instinct

Key Takeaways

-  A working ROI framework you can apply straight away

-  Clarity on which marketing activity is earning its budget

-  A shortlist of what to keep, cut or test next

About the Speaker

Jenny Cross is Co-Founder and Business Growth Strategist at Vantage Marketing Group, with 25 years' experience across sales, marketing and entrepreneurship. She has built and measured marketing strategy for businesses ranging from early-stage start-ups to multi-million-turnover corporates, and built and sold her own venture, giving her first-hand experience of what marketing spend needs to prove before it earns its place in a budget.

For enquires, e-mail us on bgevents@bizgateway.org.uk

There will also be the opportunity to ask questions during the workshop.

Once you have registered, joining instructions will be sent separately.