Marketing Metrics Every Business Owner Should Understand

Marketing is full of numbers, but not all of them matter. Many business owners are shown dashboards and reports without ever being told which figures actually reflect business health.
This practical two-hour session covers the core metrics that connect marketing activity to commercial performance, including conversion rate, average client value, cost per acquisition and customer lifetime value. Attendees leave able to look at any marketing report, internal or agency-provided, and know exactly what to ask.

What You'll Learn
? Know Your Numbers: The core marketing metrics every business owner should track
? Spot What Good Looks Like: How to benchmark each metric for a business your size
? Read Any Report With Confidence: How to interpret an agency or internal marketing report
? Ask the Right Questions: What to ask when a metric doesn't add up

Who It's For
? Business owners handed marketing dashboards they don't fully trust
? Owners who want to challenge an agency or in-house report rather than take it on faith
? Decision-makers new to overseeing marketing who want to build confidence with the numbers

Key Takeaways
? A checklist of the metrics that matter most
? Confidence to question and interpret marketing reports
? A clear sense of what “good” looks like for their own business

About the Speaker
Jenny Cross is Co-Founder and Business Growth Strategist at Vantage Marketing Group, with 25 years' experience across sales, marketing and entrepreneurship. She mentors for Virgin StartUp, has delivered on the national Help to Grow programme, and founded the East Midlands Boardroom, a peer network for 20 mil + business owners, giving her a close view of the questions owners actually need answered when they're handed a marketing report.

There will also be the opportunity to ask questions during the workshop.

Once you have registered, joining instructions will be sent separately.